Why I Didn’t Tweet About Michael Jackson: How Your Twitter Niche Is More Than Skin Deep

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Did You Tweet About Michael Jackson’s Death?

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Michael Jackson’s family ‘want him buried in concrete’ to protect his grave

Michael Jackson’s family want his coffin to be be encased in concrete to prevent fans from robbing his grave. By Nick Allen in Los Angeles Published: 7:46PM BST 04 Jul 2009 Jackson will be buried in a Promethean casket featuring a blue velvet interior and a hand-polished, mirror finish. The singer, wearing a stage costume, will be laid to [...]

Madoff Sentenced to 150 Years

CNN’s Allan Chernoff reports Bernie Madoff has been sentenced to 150 years. Bernard Madoff sentenced to 150 years – Jun. 29, 2009 Embedded video from CNN Video

Rest In Peace

Around the World, Shock and Grief Over Jackson’s Death

Rob Bennett for The New York Times People gathered outside the Apollo Theater in Harlem Thursday night after the death of Michael Jackson. More Photos > By SHARON OTTERMAN Published: June 26, 2009 Michael Jackson’s brand of pop knew no borders and needed no translation, linking listeners around the world through the accessible corridors of rhythm, beat and dance. [...]

M.J. Gone But Not Forgotten

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TweetCraft for WoW Players

TweetCraft is an in-game Twitter client for World of Warcraft, the wildly popular massively multiplayer online role-playing game by Blizzard Entertainment. If you're a WoW player you might like it because you can send and receive tweets in-game, upload screenshots to TwitPic, automatically tweet when you get an achievement, and more. Also, the overly dramatic video promo is fun.

Twittering from the Tractor

Embedded video from CNN Video Steve Tucker is a wheat farmer in Nebraska changing the way we interact with the folks who grow our food. Twittering from the tractor: smartphones sprout on the farm is an interesting article at CNN.com about how farmer's like Steve are using Twitter and other tools to bridge the urban-rural divide and get us thinking more about where our food comes from.

The idea of extending the Twitter network into interesting locations around the world via mobile devices is at the core of our thinking and Steve sums it up well when he says, "I can be in the most remote place and just with the power of having a BlackBerry ... I can communicate with anybody at anytime about anything." You can follow @Tykerman1 on Twitter.

p.s. Twitter co-founder and CEO @ev grew up on a farm in Nebraska.

May The Tweets Be With You

The ecosystem growing around Twitter is something we very much believe in nourishing and supporting. There are lots of really awesome services and applications out there like TweetDeck, TweetMeme, Tweetie, BackTweets, Tweetboard, and others that we absolutely love as do many users. However, as the ecosystem grows there is also the possibility that confusing and potentially damaging projects could emerge.

We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of "going after" the wonderful applications and services that use the word in their name when associated with Twitter. In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important.

Regarding the use of the word Twitter in projects, we are a bit more wary although there are some exceptions here as well. After all, Twitter is the name of our service and our company so the potential for confusion is much higher. When folks ask us about naming their application with "Twitter" we generally respond by suggesting more original branding for their project. This avoids potential confusion down the line.

Thanks to Robin Wauters at TechCrunch for raising the issue because it highlights a need. As we build our platform team, we will be adding more documentation, guidelines, and best practices to help developers get the most out of our growing set of open APIs. We'll work together to ensure success for Twitter, developers, and everyone who uses these services while avoiding confusion and maintaining quality.